- Monitors, celebrates and rewards lifters
- Builds and logs training sessions
- Gives short cuts to favourite exercises and leagues
- Offers tailored content based on weight, exercise preferences, and app usage (league tables)
- Shows clear stats, scores and standings data
- Hosts virtual events
About The App
Key Takeaways
- The only app on the market for weightlifters.
- InGym empowers weightlifters through AI-driven challenges.
- Users view results on an interactive display connecting them to other gyms and lifting communities.
- Early results show a better experience for users, and lower membership churn for gyms.
- 67% used the app within a week of download
- Over 40% use the app every week
The Opportunity
When everything closed during lockdown, Brawn saw an opportunity to gamify weightlifting.
This meant linking the physical training environment with the virtual – giving lifters of all levels a chance to compete against each other.
Until now, powerlifters have needed just two things: a barbell and the desire to push their bodies to the limit. But the powerlifting community had been crying out for digital tools to help them analyse and adapt their lifting.
While empowering individual lifters to track and analyse performance, Brawn also saw benefits for gyms. With an app like this, they’d have more engaged members and lower membership churn.
Gyms typically experience a membership churn of 30-40% every year. So, having a stronger, more engaged community helps reduce this figure for a more profitable business.
And there hadn’t been an obvious way to engage lifters and make them feel they are a valued part of the gym.
Instead, InGym would place the lifter at the centre of their gym experience and make them feel more included.