Projects

AJ Bell

AJ Bell is one of the leading online investment platforms in the UK. They provide customers and advisers with wide investment choice, low-cost delivery, market-leading online functionality and first-class service to help them manage investment portfolios within SIPPs, ISAs and Dealing accounts. They are part of the FTSE 250 on the Main Market of the London Stock Exchange.

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Dodl by AJ Bell

Invest in shares in the UK
Transparency in the investment opportunities with easy-to-understand themed investment categories
Invest for pension plan
Optimised onboarding journey – Simplified user experience with fewer steps
Enhanced user guidance and information by assuming they were new to investing
Detailed analytics connected to AJ Bell’s MI systems for detailed understanding of product experience

The Problem

AJ Bell wanted to introduce a new fintech mobile platform for easier investing. So they were looking for a digital product parttner that could help them identify and develop what would make this particular mobile app stand out.

This was the first time AJ Bell had ever outsourced an entire digital product build to a third party. For this reason, they required a partner with the design and engineering expertise to deliver an impactful, user-focused, Flutter-based mobile app.

In the end, they decided to work with our team on this new hybrid technology language to build a flexible and innovative app.

iOS Android

The Solution

Prior to this project, AJ Bell already had other investment apps that were mainly targeted to people who had a more advanced understanding of investing. However, Dodl is intended for people who didn’t need to have any prior knowledge and guide them to understand how investing can work for them.

Our in-house team designed and built the new mobile apps on Flutter. After meticulous testing, it was launched on April 2022 for iOS and Android, to a waitlist of over 5000 people.

This brand new investment app is now award-winning with the BIMA 2023 Award on User Experience, making investing easier. Ultimately adding to the growth of the UK economy as a whole.

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